You are armed with powerful knowledge and ideas, and presumably you thirst for more and will be ever smarter and more capable as time progresses. But you are only one person; you need to go viral (grow your corporation, charity, or ideas quickly and broadly). To do so, you need to develop as many followers, believers, and cheerleaders as possible to spread your messaging. Just a few might start the whole chain, but they are hard to attract. Behaviors need to be molded over time with powerful truthful messages broadcast in a variety of marketing media outlets and a multitude of formats.
Today the most powerful method to expand is leveraging Internet technologies, namely social media. Of course, Facebook, Twitter, LinkedIn, Instagram and others have a lot of low-cost potential viral activity at hand for you; and they are pretty easy to use. TikTok is associated with Chinese Communism/spying; so, although it may be a powerful viral medium in many respects, we would still not recommend it for anyone. And frankly Facebook, LinkedIn and Twitter are associated with left wing extremist activism; they have defrauded hundreds of millions of users by hiding truthful news and information postings and highlighting harmful and fake ones. They ultimately even changed the results of the presidential and other elections in a fraudulent manner, which has had devastating consequences to the economy, and has indirectly caused a huge crime wave. (This author would never consider voting for either of the main candidates due to their extensive histories of criminal, dumb, selfish and negative activities. Regardless, the people had the right to study the unaltered truth in advance.) Those companies are private so technically they have the right to edit the news on their sites and to highlight or suppress what they want; but it is actually illegal fraud because they lied to the public and government by pretending everyone was being treated equally and fairly, which is definitely not the case. Regardless, of all this, if you want to go viral you will still need to use those apps and try to overcome their biased algorithms and employees to make sure your messages are heard.
But we digress, back to the main point of the article…………….
Here are some of the best ideas to build teams in order to better accomplish your goals. We will discuss more about building followers later in this article. All of these ideas taken together and built upon is your path to success in spreading your important messages broadly, whatever they happen to be.
The right people must be involved. Define their roles in advance. Recruit competent team members. A team shares responsibility. Your team should have a unified commitment and each member should be empowered to contribute their unique skills and experience. Use the advantages of having a diversity of backgrounds and ideas on your team.
A team needs a strong focused leader to guide and coalesce the group. She should be qualified and principled. She should set a good example and encourage constructive feedback. A leader listening to team members, taking them seriously, and responding appropriately is as important as talking to and delegating to them. There is always lots more to learn, and apply to your mission, for everyone.
As the team leader, make sure you have a vision of the ‘big picture’ and have communicated it through the team; and they take individual ‘ownership’ for their role, plus mutual ownership for group goals. In this respect people should be accountable individually and collectively.
Identify, agree and plan for the right resources to achieve your goals, including whatever external support or consultants will be necessary. Set ground rules and expectations that are understood by all involved. The recommended actions and deadlines must be practical and appropriate. Manage team priorities. Manage time and energy.
Create a collaborative climate with mutual respect. Be open and truthful within the entire group. The foundation of any lasting relationship is trust. Express your feelings. Respect the ideas being presented, and your team members as individuals. But, be decisive and efficient; don’t waste valuable team resources, time and energy. Set up your team for success; to get the required results relatively quickly. ‘Results driven.’
Clear, effective communication is the most important part of teamwork. Build relationships. Understand others on your team. Create a culture that encourages feedback. Always keep your team fully informed of updated project goals. Hold regular 1-on-1 sessions with each team member. Motivate with positivity not negativity. Use feedback as a positive path towards further improvement.
Teamwork is non-competitive; a quest to make meaning. Teamwork is not a debate; it has no winners and losers. Be adaptable. Lead your team through change. ‘Change management.‘ Address and fix conflict.
Try to avoid information hoarding, ‘organizational silos’, or internal competitiveness.
Provide needed support for the requests of other team members. Look for ways to reward good work and offer recognition.
Leveraging top Google rankings and high click through rates for your own website, by doing extensive “search engine optimization” (SEO), is just as important as social media utilizing the sites of those leaders. (Mann coincidentally owns the SEO.com consulting corporation with top SEO experts).
Your best bet is to hire experts to constantly help you improve your own in-house efforts, and learn together how to maximize your SEO opportunities, studying data and other results based on all your attempts.
In general, here are some of the basic top tips from experts:
Buy a great .com domain name. (Mann coincidentally owns a top domain selling corporation called DomainMarket.com)
Use a good web host.
Conduct thorough keyword research.
Create a logical site structure.
Use a logical URL structure.
Have a link-worthy site. Get quality backlinks.
Use alt tags.
Optimize for on-page SEO.
Optimize for off-page SEO.
Optimize the website for mobile.
Speed up the pages.
Analyze all of your website data and adjust according to expert advice.
Install good SEO plugins.
Some of the top apps to leverage for better Google results include:
Rank Math Plugin.
Yoast SEO Plugin
Ahrefs Keyword Generator
Google Search Console
Bing Webmaster Tools
Social media best practices:
Lots of followers and views on social media can lead to increased reach, engagement, and exposure for your messaging.
Plan to put in the time and energy necessary to do it all right; your mission and message are important to the world. So, create successful campaigns and a positive user experience by studying and practicing the ideas below, and doing your best.
Start by creating and optimizing your profile (Search Google for tips and examples). Include a professional catchy bio. Your profile page is like your business card to introduce yourself to the digital world.
Try to understand your audience and know what they want to see. Study their pages and popular ones they follow for insight. Stay up-to-date on overall social media trends.
Follow other social media users and stars with similar interests; as many as possible. Participate in conversations on other pages. Respond to comments on your own page.
Work with top social media ‘influencers’ and bloggers in your space. Reach out to them; cooperate with them; learn from them; and hire them when appropriate to create content or offer consulting advice, to help you out with your mission.
Write engaging, shareable captions on trending topics. Then publish extensive relevant, outstanding, interesting, authoritative content. “Visuals are high-performers on social media, so be sure to include an eye-catching, colorful image or graphic with each post.”
Make it collaborative when possible; for example, with questions and surveys and the likes. Tell stories when appropriate. Don’t be afraid to show your unique personality. Get the conversation started one way or another, and keep it moving with yourself at the center of the action. Keep your audience constantly engaged; interact with them personally.
Benefit from the content of your most successful ‘competitors’. Reshare their content if it’s great, or create similar on your own. Make sure your content shareable by using the right settings.
Post beautiful, interesting photos. Follow photography and editing best practices. Utilize branded graphics, product photos and infographics when appropriate.
“Video is the most engaging content type on every social media platform, so if you can, it’s a good idea to create at least some form of video content to maximize engagement.” “Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention.”
Use hashtags; there are thousands of choices for each post; find ones that are relevant to your audience and your specific content to perfect your strategy. Use popular apps to help with hashtags, and to get more followers.
Promote your social media accounts in real life by showcasing them everywhere.
The optimal volume is one post per day or it is possible your post will be buried in the social media feeds. The best time to post is between 1pm – 3pm during the week and Saturdays. Other studies expand the window from 9 am–3 pm. The best day to post on Facebook is Wednesday, apparently between 11am – 1pm.
“Not only do photo posts get more engagement than links, videos, or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.”
“Statistics show that social media posts containing video get nearly 50% more views than non-video posts, and video posts on Facebook see roughly 65% more engagement than posts without video”.
“Content with relevant images rack up 94% more views than content without images.”
Compared to other types of content, “visual content is more than 40x more likely to get shared on social media.”
“Photos showing faces get 38% more likes than photos without faces.”
Best of luck to you in growing your audience and spreading your message as widely as possible.